Bleeding, Die Cutting & Cutting
Sometimes it is necessary to have that borderless look in advertising. This is often the case for banners and poster prints. To give you the perfect borderless print, we ask that you bleed 1/4” all around and add cutlines so we know where to trim off. For smaller prints like decals, we ask you to bleed 1/8”. Sometimes you can’t always get those cut-out shapes that a regular cutter can provide. And that is what a die cutter is for. In-house, New World Print owns one die cutter and two automatic cutters and two manual cutters. If you require an irregular shape for your advertising, we ask that you provide an outline in the artwork. Please note, the line will not be in the image, it will only be used to create the die.
Colour Space & Colour Profile
The RGB colour space can reproduce a very wide range of colours, more than what the CMYK colour space can produce. Thus, the colour on the computer monitor is not the same as it is in print. To reduce this problem, please work in CMYK space instead of RGB space. You may leave Pantone colours as is. Colour profile is an association between two different colour models. It is often used to associate the CMYK values of a printer and the RGB values of the computer monitor. The standard profile that most software will use US Web Coated (SWOP) V2 for CMYK Mode, Adobe 1998 for RGB Mode, 20% Dot Gain for Grayscale, else we will assume you are using the standard color profile. If you do not use the standard profile, please embed the colour profile when saving the file.
It is not guaranteed that all computers will have all the same fonts. Before sending a file, we suggest that you convert all fonts to curve. If you prefer to send files with text that has not been converted, then please include all Post Script fonts that are used in the layout when submitting your file. Do not create type in Photoshop unless it is for special effects.
Image Resolution & Format
All raster images are to be between 72dpi and 300dpi at their final output size. Often having many of dots per inch is good and few dpi is bad; but as the resolution increases, so does the file size. So too many dots can be bad too! When choosing the format of the image, it is best if you use either EPS or TIFF. JPEG is very compact and can be ideal for printing depending on the resolution of the image. Layouts with imported images should be linked. Embedded images are ok, but it is best if left as links and send the linked images along with the art file. Please refer below for the minimum resolution corresponding to the product.
|Transit Advertising||300 dpi at 1/4 scale|
|Outdoor Advertising||300 dpi at 1/4 scale|
|Billboard||600 dpi at 1/12 scale|
|Presentation and Tradeshow||400 dpi at 1/4 scale|
|Point of Purchase||300 dpi at actual size|
|Decals||300 dpi at actual size|
|Fleet and Vehicle Graphics||900 dpi at 1/12 scale|
|Wall Murals||900 dpi at 1/12 scale|
Layout & Colour Proof
What you see is not always what you get!Ý Colour will vary from monitor to monitor and from printer to printer. It is suggested that you provide a coloured printout of your artwork. By providing this proof, we can more accurately produce the product that you want. If colour is critical, then we can also provide a colour proof for an additional charge.
Media & Submission
We accept art files on Floppy Disk, 100mb Zip Disk, USB Driver, CD-Rom and DVD-Rom. Files can also be sent via email at firstname.lastname@example.org, via FTP. For FTP access, please call us for log-in information. Email submission is limited to 10Mb, FTP submissions is limited to 500Mb.
Operating System & Software
We at New World Print work in both Mac OS and Windows.
Acceptable file formats are:
|Adobe Illustrator 8/9/10/CS||Corel Draw 10/11/12|
|Adobe Photoshop 5/6/7/CS||Adobe Illustrator 9/10/CS/CS2|
|Adobe InDesign CS||Adobe Photoshop 6/CS/CS2|
|Adobe PageMaker 6.5/7||Adobe InDesign CS/CS2|
|Freehand 8/9/MX||Microsoft Office 98/2000/2002/2003|
Earlier versions of the above software are acceptable. If files are too large for online submission, please use either StuffIt or WinZip to compress it.
There is only a limited size workspace in each of the software listed above. Layouts like billboards, wall murals, and other such large layouts will not be possible to create in full size. By scaling, you can have the whole image in one complete layout. We suggest that you create files at either 1/4, 1/12 , or at actual size. Please refer below for the corresponding product and scale.
|Transit Advertising||1/4 of actual size|
|Outdoor Advertising||1/4 of actual size|
|Billboard||1/12 of actual size|
|Presentation and Tradeshow||1/4 of actual size|
|Point of Purchase||actual size|
|Fleet and Vehicle Graphics||1/12 of actual size|
|Wall Murals||1/12 of actual size|